Cities with the Most Female Business Owners – Pdatas Blog

Alongside the broader trend of rising female labor force participation since the 1950s, female entrepreneurship has also been increasing. According to the U.S. Census Bureau, the percentage of women business owners grew by 4.1 percentage points from 2005 to 2017. Currently, women make up 31.1 percent of business owners in the U.S., continuing the upward...Read More

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How to Use Storytelling to Boost Ecommerce Sales – Pdatas Blog

Storytelling is one of the best ways you can humanize your brand, making it more relatable for consumers. If your brand is only focused on selling and making a profit, people will catch on quickly. Now more than ever, people want to hear the story behind the brand. It’s not always enough to make a...Read More

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Why Entrepreneurs Are Especially Poised for Ecommerce Success – Pdatas Blog

A few years ago, Thomas Smale wrote an article for Entrepreneur about what it takes to run a successful ecommerce business. With the amount of similar articles floating around the web, his piece could have easily been swallowed up as one of thousands. However, Smale’s first point set his article apart from the others: “Treat...Read More

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9 PPC Metrics Your Business Should Swear By – Pdatas Blog

There are hundreds of possible PPC metrics you could track for your paid campaigns – people make entire careers of it. If you’re just looking for a quick, beginner-friendly guide on how to track the most important PPC metrics, you’ve found it. We’ll walk you through the 9 critical PPC metrics that you absolutely need...Read More

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How to Leverage Social Media Reviews for Ecommerce Success – Pdatas Blog

If you don’t make a point to win customer reviews on social media, you’re shooting yourself in the foot. Why? Because reviews help build brand reputation, generate credibility and provide social proof that helps influence consumer behavior. Need some numbers? Good news: you’re a quick scroll away from learning how to win social media reviews...Read More

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